When we understood this, everything became clearer and we stopped trying to fit it into the common "labels" we were used to as content publishers.we also define some guidelines that are really the essence of our strategy and that Special Database should always be present in our minds when producing and correcting thought leadership content.our thought leadership content should answer these questions:is it relevant to rock content as a brand and is it aligned with our narrative?does it provide a relevant perspective (relevant can mean new, less common, very important for a given context)?is it impactful, memorable and limited to the essentials?is it Special Database attractive to our audience is it based on reliable data and methods?to help you never settle for less than that,
Source .what is the goal of thought leadership content?as we said, brands generally make thought leadership content with brand building in mind. This is the most common way, since the idea is to create memorable pieces Special Database that help your brand grow.when you don't promote yourself properly and don't pay attention to creating something memorable, it's likely to become another activation piece.at rock content, we chose the first path: focus Special Database on brand building. But it doesn't mean the piece can't have trigger elements, it's just not the main focus.that will impact the metrics we will use.
Focusing more on traffic, mentions, etc. Than in the conversion figures. how to define agendas? in order to research topics to create Special Database our agenda, we did the following: we start with our brand narrative (this is our guiding star, it speaks a lot about us and our way of seeing things, it shows rock content's mindset and perspective on reality);here's an Special Database encouraging stat: 38% of decision makers say poor thought leadership has lowered their respect and admiration for an organization .