Another of the advantages of this model is that it also includes a stage in which the results of the decision made are reviewed, so that, in the event of failure, the existing ethical framework can be improved for the future. 2. Utilitarian ethical model It is a model that follows the same principles as the deontological model of medicine, but with some small variations so that it is better adapted to the business world. It consists of only 4 steps.
The first of these consists of assessing the company's ethical standards and principles with the available alternatives for action. In the event that one of the alternatives buy email database meets all ethical standards, it is considered to be the most appropriate decision. If the alternative complies with some ethical principle but not with another, then it is necessary to enter the second evaluation phase. The objective of this second phase is to order the ethical principles from highest to lowest category according to their importance.
So that the chosen alternative is the one that complies with the highest category ethical principle and fails to comply with a low category one. In the event that it is impossible to determine an order among the ethical principles, a third phase can be proceeded in which the collaboration of other people outside the decision group is requested so that they can contribute their criteria to determine which ethical principle has priority. Finally, the fourth and last phase is an assessment and analysis of the consequences produced by the action taken.