Slideshow Multiple images displayed one after the other. Canvas A 'mini-website' within Facebook consisting of, for example, images, videos, texts, buttons and more. Lead Ads Get the contact form directly to Facebook. After clicking on the advertisement, you can immediately enter and send contact details. advertisement with products or information from pages that the visitor has previously viewed or visited. Some advertising tips Use images in PNG format. Facebook automatically resizes JPG images. less attractive. Use little or no text! pay for a click. With too much text, your ad will no longer be displayed at all. Always create multiple ads, then you can see over time whether certain ads work better than others.
Optimize Congratulations, your ad is live! That was okay, wasn't it? Great, in a few weeks we can see the end result... “Setting up the campaign is one thing, optimizing the results is just the phone number list same as important.” …No of course not! Setting up the campaign is one thing, optimizing the results is just as important: the result of your campaign stands or falls on this. Check whether everything works, whether certain target groups score very well or not. Are there any ads that work much better than others? Has Facebook already generated 10 leads and Instagram not one yet, while the budget they used is the same.
Have all the people in your target group already seen the advertisement 20 times and is it perhaps time to opt for something else, or to increase the target group? The number of points to optimize is endless: Optimization points Ads If you followed our tip, you created multiple ads. Do you see the differences? It often happens that one advertisement works a lot better than the other. Try a different text, add a different button or test with a completely different image. is not the other. What works very well for one target group can be a downright disaster for another target group. Keep a close eye on the results among the different target groups. Is something not working? Then try a different message, add or remove interests, or exclude an entire target group if nothing works.