The Limbic Opening The opening of a pitch has to be right. It is therefore important that the first blow is completely seated. The so-called limbic opening in the sales pitch is about triggering an emotion in the other person explains sales expert Volker Hein from The Pitch Corporation. The only question is: Where do you find such bang openings that make your conversation partner laugh or think? Spoilers: nowhere. Because pitches are as individual as the conversation partner the target group or the sales manager who is currently pitching. That's why it's no use now if we give you ten sentences and let you loose on the next lead. Three ideas on how to work out catchy pitch openers.
Have a coffee with your sales colleagues and ask them which openers have worked for them Arrange a digital lunch with your favorite customer and ask him what he liked about the opener Latest Mailing Database or pitch in general and whether he remembers any really good openers Write two contacts from your LinkedIn network and ask them if they would like to chat for minutes about their most successful pitch openers In short: Exchange yourself! Join the conversation listen and learn from each other's success stories – and failures. Ask your top-selling colleague for help instead of competing with himher.
Why why why - ask questions! Well that shouldn't really be anything new. Despite this many sales managers still make the mistake of talking too much and listening too little. In order to learn as much as possible you have to ask as many questions as possible. Of course the questions should help you in the first conversation and make your conversation partner curious. But it can also be a bit unorthodox right? We remember the topic emotions and attention. Sure it shouldn't drift into strange small talk but why not ask how things work in the home office or even ask for a tip for a time management tool or team events.